To better understand the finer points of social media marketing, I’m taking a class to learn how to better optimize my writing business. Our second blog post assignment is to read and discuss the case study of a breast cancer meme that went viral in 2010. One app does everything! Weixin (pronounced “way-shin”) is a…
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Cyberactivism and Breast Cancer Awareness
To better understand the finer points of social media marketing, I’m taking a class to learn how to better optimize my own writing business. Our second blog post assignment is to read and discuss the case study of a breast cancer meme that went viral in 2010. Cyberactivism: the process of using Internet-based socializing and techniques to create,…
The Eyes Have It
Photo by Scott Van Daalen on Unsplash To better understand the finer points of social media marketing, I’m taking a class to learn how to optimize my writing business. Our first assignment is to read and discuss a case study involving the online prescription eyeglass company Warby Parker. How did a group of classmates change…
Finding A New Way Through the Fog
Photo by Patrick Hendry on Unsplash I remember living in Fresno and driving to work in our “Tule Fog.” It was so thick I couldn’t see more than a foot beyond the hood. I couldn’t see the lanes, the stoplights, or discern intersections. The only way to cross a street was to open the windows…
Fear and Pursuing Your Dreams
I’ve suffered from panic anxiety for over 40 years. That means two-thirds of my life has been consumed with fearing things that might never happen. Feeling that like death was right at my door, I got good at staying inside my comfort zone and preparing for any What If? that came up. While I have…