To better understand the finer points of social media marketing, I’m taking a class to learn how to better optimize my own writing business. Our second blog post assignment is to read and discuss the case study of a breast cancer meme that went viral in 2010. Cyberactivism: the process of using Internet-based socializing and techniques to create,…
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The Eyes Have It
Photo by Scott Van Daalen on Unsplash To better understand the finer points of social media marketing, I’m taking a class to learn how to optimize my writing business. Our first assignment is to read and discuss a case study involving the online prescription eyeglass company Warby Parker. How did a group of classmates change…
Finding A New Way Through the Fog
Photo by Patrick Hendry on Unsplash I remember living in Fresno and driving to work in our “Tule Fog.” It was so thick I couldn’t see more than a foot beyond the hood. I couldn’t see the lanes, the stoplights, or discern intersections. The only way to cross a street was to open the windows…
Fear and Pursuing Your Dreams
I’ve suffered from panic anxiety for over 40 years. That means two-thirds of my life has been consumed with fearing things that might never happen. Feeling that like death was right at my door, I got good at staying inside my comfort zone and preparing for any What If? that came up. While I have…
Writing at a Snail’s Pace
While I was tending my garden the other day I happened upon two snails out for a stroll. I watched as they took their time navigating the rough surface of the paver bricks. And, as they crawled across the jagged wood mulch. Then, after taking their time, they ended up under the tender leaves of…